2 minute read
Four examples of data privacy programmes delivering more than privacy adherence
Topics: Data Privacy
By Will Gardiner on 21 May 2021
Reduced costs, new revenue streams, greater customer trust and new markets
The best data privacy programmes are granular.
They assess the root of every data source, the nuances of every data use and the specifics of every way in which data is stored and shared.
From that finite visibility, liabilities can be identified and appropriate remedies put in place that carefully balance the demands of the data subjects with the needs of the business.
Without such an exact approach, then any privacy programme is paper-thin. Literally.
Policies and documentation do not make a data privacy programme. It has to be lived.
And this privacy-driven visibility of the entire data environment – every source, dataset, workflow and exit point – does even more for a business. It delivers a host of additional benefits beyond simple avoidance of sanctions, ranging from commercial opportunity to innovation.
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Below are four examples of Calligo Data Privacy Services customers who have used their data privacy programmes’ increased visibility of their data to achieve greater commercial benefits.
One of our Data Privacy customers is a SaaS CRM provider that routinely handles special category personal data. Data safety and responsibility are non-negotiables for this vendor.
The granularity of Calligo’s data privacy programme led to the design and delivery of a Data Privacy by Design and Default initiative that put data privacy at the beginning of every aspect of development, minimizing risk to existing and even emerging regulations, without sacrificing time to market.
This strong privacy posture has given the customer the confidence to not just claim it is a data-responsible provider, but to even differentiate itself among its competition based on its heightened capabilities.
Re-discovered lost revenue
While working with a global fast-food franchisor, we went into the deep detail of every way in which franchisees shared their customers’ data with the overall franchise organisation. In so doing, we created a data workflow map, showing the routes that personal data took and the liabilities that may be created.
These data workflows coincidentally triggered and overlapped with various invoicing processes. In tracing them through, the franchisor discovered broken processes that were costing $10ks in lost invoicing opportunity. Lost revenue that would have never been rediscovered without the data privacy programme.
Shadow IT resolved, reducing risk, inefficiency and costs
We were also able to show that same customer the amount of risk that their teams’ widespread use of Shadow IT was creating. This ranged from unauthorised data-sharing mechanisms to ungoverned SaaS tools for individual departments, most of which were handling personal data. A familiar story for many businesses.
Not only was the customer able to put in place governance that allowed the safe continued use of some of the tools, but they were also able to spot where the use of others was sacrificing short term efficiency for longer-term inefficiency across the wider organisation. The customer acted positively and assessed why these tools were being introduced and what a better approach may be that could support the entire organization’s needs. This resulted in optimized processes and reduced costs.
Access to markets
One of the most common reasons for businesses wishing to formalise their data privacy approaches is so that they can confidently expand their geographical reach. With data privacy protections in place in more than 130 jurisdictions around the world, a robust and adaptable privacy programme is fast becoming a necessity for any ambitious business.
Similarly, many Data Privacy Services customers have used their deep understanding of their data to quickly attain the data security and privacy certifications required to start doing business with new industries. Healthcare, legal and financial services, and many more, all have their own industry-specific requirements, and the capabilities that granular data privacy programmes provide often account for substantial proportions of those frameworks.
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