The Data Maturity Impact Assessment

Revealed for the first time:

The commercial impact of organizations’ investment into the intelligent use of data – and the consequences of doing so unadvisedly

In partnership with:
Fivetran logo


Beware the ‘Data Ditch’!

Almost all NA and EMEA mid-tier organizations and enterprises are actively investing in their Data Maturity and aiming to maximise the value of their data.

But insufficient resource, investment and skills in critical areas such as data governance, engineering or safety means more than 50% are actually performing worse than the “data laggards” they have “outrun”, and certainly worse than those who excel in the strategic and intelligent use of data.

These organizations with data initiatives built on unstructured and unsafe foundations suffer from:

  • Inaccurate and inefficient data analytics and data science, impacting productivity
  • …and speed to market
  • …and customer satisfaction and retention.
  • All of which creates employee dissatisfaction
  • …and harms the internal perception of the data leadership.
  • While the wasted investment negatively impacts profitability.

This is the ‘Data Ditch’ – and the chances are, you are about to slip into it.

Data Maturity Impact Report - Graph

more organizations than two years ago are investing in the infrastructure, skills and tools to make the best use of their data.


But only the minority have ever seen any benefit.


More than half of organizations have progressed into data mid-maturity, but are performing worse than both those they have “outrun”, and those who are more advanced in their intelligent use of data.

Benchmark your data maturity

Use the visualization below to benchmark your data maturity against your global peers, and see if you are at risk of falling into the data ditch yourself – and how to climb out the other side

Kindly supported by our key partner:
Fivetran logo

How the research was built

500+ NA and EMEA mid-tier organizations and enterprises were assessed in each of the 8 key pillars of Data Maturity, and self-rated their business performance across 10 metrics.

The 8 Pillars of Data Maturity

Data Ethics
Data Governance
IT Architecture
IT Security
Privacy by Design
IT Cost Management
Data Insights

The 10 Business Performance Metrics

Gross Profitability
Security Confidence
Compliance Adherence
Speed to Market
Ability to Innovate
Customer Satisfaction
Customer Retention
Employee Retention
Internal View of Data Leaders

Next Steps

Request a Data Strategy Assessment

A step-by-step path to avoiding the Data Ditch

Let Calligo’s expert data strategists assess data’s role, use and application in your organization, and design a custom, practical roadmap to mitigate every risk and realise every suitable opportunity.

Examined from a strategic perspective, your entire data environment will be explored and documented by a unique combination of experts in data governance, security, privacy, infrastructure and data science.


Calligo can make your data work harder for you.

Talk to us