The Data Maturity Impact Report

Revealed for the first time:

The commercial impact of organizations’ investment into the intelligent use of data – and the consequences of doing so unadvisedly

Beware the ‘Data Ditch’!

Sat between the slow-movers who have not invested in data capabilities at all, and those few who have invested and seen measurable positive impact, more than 50% of businesses have seen their data initiatives actually harm their business performance, to the extent they would have been better off not doing anything at all.

These companies have built their data ambitions on unstructured, unsafe and under-resourced foundations, and have seen their projects suffer from:

  • Inaccurate and inefficient data analytics and data science, impacting productivity
  • …and speed to market
  • …and customer satisfaction and retention.
  • All of which creates employee dissatisfaction
  • …and harms the internal perception of the data leadership.
  • While the wasted investment negatively impacts profitability.

This is the ‘Data Ditch’ – and the chances are, you are about to slip into it.


more organizations than two years ago are investing in the infrastructure, skills and tools to make the best use of their data.


But only the minority have ever seen any benefit.


More than half of organizations have progressed into data mid-maturity, but are performing worse than both those they have “outrun”, and those who are more advanced in their intelligent use of data.

Benchmark your data maturity

Use the visualization below to benchmark your data maturity against your global peers, and see if you are at risk of falling into the data ditch yourself – and how to climb out the other side

Kindly supported by our key partner:

Assessed in each of the 8 key pillars of Data Maturity

Data Ethics
Data Governance
IT Architecture
IT Security
Privacy by Design
IT Cost Management
Data Insights

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