When planned and crafted with intention, data visualizations can bring about breakthrough clarity and common understanding throughout an entire organization.
Our custom dashboards use our proprietary 5 elements of dashboard design to ensure data is intuitively and instiantly comprehensible, equipping individuals to discover new opportunities, resolve challenges and help them create a data-driven culture and team of data-reliant decision-makers.
Art + Data contains 20 visualizations, each showing how the 5 elements of dashboard design were deployed, plus the positive business outcomes the visualizations delivered.
Data points must be shown in full context, whether historical, situational or relational
Users must be able to intuitively follow the story the data is telling
Users must associate meaning to the colours chosen, relating to the story or the brand
Presentation of text must naturally show hierarchy of meaning and value
Style, illustration, iconography, and design must be relatable and support user adoption
"If you think you have big data, yet you don’t have the ability to empower everyone in the organization to tell stories quickly and easily with that data, then you don’t have big data. You just have a pile of data. Art + Data is living illustrative proof that Tableau and Calligo can team together, to not just educate but empower and liberate any culture that wishes to be more analytically driven and successful."
John Jensen, Regional Vice President | South Region