Our data was siloed, held in Salesforce and multiple additional applications across the customer lifecycle, from acquistion to billing and customer success. Ringfenced data means narrow decision-making, which prevented us from being creative, innovative or effective.
Salesforce only shows our organization’s current status - not how today's stauts compares to yesterday's. We needed regular periodic snapshots of our entire customer lifecycle to build trends and better understand the impact of the changes we were making.
Standard Salesforce dashboards were so restrictive, hard to build and weren't interrogable or customizable enough to answer our questions. We had to export data to build our own reports externally, which meant manual, time-consuming processes with data that was already out of date.
All our Salesforce reporting was renowned for being out-of-date, unintuitive, inconsistent, and built on limited data sources. Our commercial team quickly lost faith in the data and their reports, and they didn't have the ability to make informed, data-driven decisions or be innovative.
| Organizational |
| Departmental |
| Procedural & cultural |
| Technical & data |
| Current & future team |
| Project timeline & cost |
Purposefully designed to be illustrative enough to show the customer's sales leadership their current performance,
and interactive enough to help them answer their own granular questions
The full view of our sales performance at a high level plus the ability to drill into the detail and answer any question meant we could instantly identify the retail stores that were inesapably destined to underperform. We dodged wasting $millions in investment.
We went from being passengers on our data journey to drivers and navigators. Previously we could only investigate what had happened in the past, but now we could predict sales trends, improve inventory and resourcing and accurately pre-empt how customers would act and react.
Within days, we had an unprecedented understanding of our customer behaviour and trends. We could see how individual marketing activities drove actions and commercial impact further down the lifecycle, and how even small changes made big differences.
Because we now had visibility across the whole customer lifecycle, from marketing to sales to delivery, we could build the most comprehensive and specific customer acquisition cost analysis, and then optimize at every point in the chain. It has saved us $millions.
The combined skillsets offered to customers included data cleansing, architecture, integration, data sceince and visual analysis, plus expertise in infosecurity and data privacy.
We have long-standing partnerships (10+ years in some cases) with
market-leading technology providers, and teams fully-certified in the tools' use, adaptation and deployment.
Infrastructure is proactively maintained for performance
and supported by our
Addition of data sources as customer needs grew, including adaptation of the data model to ensure continuous consistency.
Continuous infosecurity and data privacy oversight, including whenever new data sources were added or the data model evolved.
New data sources or necessary changes to visualizations, such as on-request feature improvements and upgrades.
We are now enabled to better support the growing information needs of the business as we grow."
Business Analytics Manager, Red Classic
The level of data science expertise is the best I’ve seen from any consulting or product firm in the industry."
Director of Data Science, Enterprise Telecom Company
Cut through the complexity of machine learning and access safe, consumable, enterprise-level insights, affordably and without the need for data science resources
Tell the stories hidden in your data and make every team member a data-driven decision-maker with beautiful, interrogable and interactive dashboards and visualizations
Turn inefficient, inaccurate and slow business processes into intelligent workflows, continuously optimize them and ensure full data security and privacy