Revealed for the first time:

The commercial impact of organizations’ investment into the intelligent use of data – and the consequences of doing so unadvisedly

Beware the ‘Data Ditch’!

Almost all NA and EMEA mid-tier organizations and enterprises are actively investing in their Data Maturity and aiming to maximise the value of their data.

But insufficient resource, investment and skills in critical areas such as data governance, engineering or safety means more than 50% are actually performing worse than the “data laggards” they have “outrun”, and certainly worse than those who excel in the strategic and intelligent use of data.

These organizations with data initiatives built on unstructured and unsafe foundations suffer from:

  • Inaccurate and inefficient data analytics and data science, impacting productivity
  • …and speed to market
  • …and customer satisfaction and retention.
  • All of which creates employee dissatisfaction
  • …and harms the internal perception of the data leadership.
  • While the wasted investment negatively impacts profitability.

This is the ‘Data Ditch’ – and the chances are, you are about to slip into it.

How the research was built

500+ NA and EMEA mid-tier organizations and enterprises were assessed in each of the 8 key pillars of Data Maturity, and self-rated their business performance across 10 metrics.

The 8 Pillars of Data Maturity

Data Ethics

Data Governance

IT Architecture

IT Security

Privacy by Design


IT Cost Management

Data Insights

The 10 Business Performance Metrics

Gross Profitability


Security Confidence

Compliance Adherence

Speed to Market

Ability to Innovate

Customer Satisfaction

Customer Retention

Employee Retention

Internal View of Data Leaders