The importance of data visualization is simple; it helps people visualize, engage with, and better understand data. Powerful data storytelling can:

• Give your data an accurate context
• Make it readily intelligible, comprehensible and interrogable
• Free your data, putting it in the hands of the users who need it

Get these right and you turn data from being latent and underused into a genuine asset that can redefine your performance,
objectives and strategy. This is what this book aims to show.

These visualizations are examples of how raw data sources can be transformed into data stories. They show how even the most functional business operations, or the most complex, dense and changeable datasets can be presented attractively and usefully.

We hope that these 20 examples will inspire you to what could – and should – be possible with your data.